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Sunday, November 15, 2009

China official plays down yuan shift



BEIJING (Reuters) - Chinese Vice Commerce Minister Chen Jian on Sunday played down talk of a shift in the central bank's currency policy as well as mounting expectations of a rise in the yuan's exchange rate. Speculation that China might let the yuan resume its climb after a 16-month pause swirled after a change last Wednesday in the long-standing wording used by the People's Bank of China to describe its currency stance.



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China official plays down yuan shift

BEIJING (Reuters) - Chinese Vice Commerce Minister Chen Jian on Sunday played down talk of a shift in the central bank's currency policy as well as mounting expectations of a rise in the yuan's exchange rate.

Speculation that China might let the yuan resume its climb after a 16-month pause swirled after a change last Wednesday in the long-standing wording used by the People's Bank of China to describe its currency stance.

In its third quarter monetary policy report, the central bank failed to refer to keeping the yuan "basically stable at a reasonable and balanced level" when discussing the outlook for the exchange rate.

Asked whether the PBOC was heralding a return to the gradual appreciation of the yuan against the dollar seen from July 2005-July 2008, Chen told Reuters: "I don't think the central bank meant to say that."

Chen, however, said the yuan should reflect movements in major international currencies, which was also part of the PBOC's policy formulation.

China is coming under growing international pressure to let the yuan rise. Its manufacturers have been gaining market share at the expense of rivals in countries whose currencies have risen against the falling dollar, to which the yuan is pegged.

But, speaking on the sidelines of a forum, Chen said his ministry was not worried about rising appreciation expectations.

Turning to China's trade, Chen said there was only a small chance that exports would resume year-on-year growth by the end of 2009.

Many private economists, by contrast, expect positive growth in November or December because of the low base of comparison in 2008. Exports in October were 13.8 percent lower than a year earlier.

Chen also said a leap in China's trade surplus to $24 billion in October from $12.9 billion in September did not constitute a new trend.

(Reporting by Aileen Wang and Alan Wheatley; Editing by Alex Richardson)

(c) Reuters 2009. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.

No double-dip US recession

The pace of the recovery in the US economy remains sluggish but Mr Strauss-Kahn does not believe there will be a double-dip recession. -- PHOTO: AFP

THE International Monetary Fund's managing director, Dominique Strauss-Kahn, said on Friday the pace of the recovery in the US economy remains sluggish but he does not believe there will be a double-dip recession.

He also said China's economic stimulus is helping to rebalance its economy towards relying more on domestic demand but it still needs to let its currency rise over time.

In October, the IMF raised its US growth outlook to 1.5 per cent in 2010 but Mr Strauss-Kahn said that forecast could be on the pessimistic side.

'Our forecast has that, not only in the United States but also for the rest of the world, 2010 will be a year of recovery,' Mr Strauss-Kahn told a news conference in Singapore where he was attending an Asia Pacific Economic Cooperation (Apec) meeting.

'I must say, in some respects, we had been a little pessimistic because growth has resumed a little earlier than expected, by one quarter or so.'

He said the dollar had remained resilient throughout the global crisis but most Asian currencies were undervalued and reiterated calls for the Chinese yuan to be revalued. 'China's economy in the coming years will be focused on domestic growth and the value of renminbi will have to be increased,' he said. -- THOMSON REUTERS

Saturday, November 14, 2009

FDA to ban caffeine in alcoholic beverages


Alcoholic drinks
with a shot of caffeine have become more and more popular on college campuses and also among underage teen drinkers. The Food and Drug Administration (FDA) has not yet okayed caffeine for use in alcoholic drinks nor have they found it to be dangerous.

Some of the businesses targeted are Constellation Brands Inc (STZ.N), which makes the drink Wide Eye, and the North American unit of Diageo plc (DGE.L) (DEO.N), which makes Smirnoff Raw Tea
.

The companies have been given 30 days to show that their drinks are not dangerous to their customers, or the FDA will be obligated to take additional legal action. The beverages have been marketed using social media sites like Twitter, says The New York Times. These drinks have already been approved by the Alcohol and Tobacco Tax and Trade bureau and will provide the beverage companies with a defense against the allegations.

“Under the Federal Food, Drug, and Cosmetic Act, a substance added intentionally to food (such as caffeine in alcoholic beverages) is deemed “unsafe” and is unlawful unless its particular use has been approved by FDA regulation, the substance is subject to a prior sanction, or the substance is Generally Recognized as Safe (GRAS),” says the alert.

College drinkers are the primary demographic for marketing of highly caffeinated drinks like Red Bull. Caffeine has not been approved for use at any level in alcoholic beverages, the FDA noted. Caffeine has been approved for use in soft drinks in concentrations of no greater than 200 parts per million. The market for caffeinated alcoholic drinks is about 1 percent of the total beer industry

The FDA also noted that in the past year, Anheuser-Busch and Miller agreed to stop selling their popular caffeinated alcoholic beverages — Tilt, Bud Extra, and Sparks — and agreed not to produce any caffeinated alcoholic beverages in the future.

Helicopter Crash Leaves Three Dead Near Reno


Reno, NV (AHN) – A medical helicopter crashed early Saturday morning near the California-Nevada border, leaving three dead.

After dropping off a patient in Reno, the Mountain Lifeflight helicopter 3 was on its way back to Susanville when the crash occurred about 2 a.m., the Reno Gazette-Journal reported.

The Federal Aviation Administration reported that the crash and the resulting fire destroyed the helicopter, an Aerospatiale AS350. At the time of the accident, the pilot was not in communication with air traffic controllers.

In a statement, Mountain Lifeflight confirmed that the crewmembers aboard had died.

Nasa's LCROSS mission proves once and for all there is water on the Moon

A new chapter in space exploration has been opened up after Nasa confirmed that their mission to bomb the Moon had found "significant quantities" of frozen water.

Scientists said the "exciting" findings had gone "beyond expectations" as fully formed ice was found in a crater on the planet.

They said that the ice – thought to be in granules mixed with grains of Moon dust – heralded a major leap forward in space exploration and boosted hopes of a permanent lunar base.

The water was found in one mile high plume of debris that was kicked up by the Lunar Crater Observation and Sensing Satellite (LCROSS) last month when it crashed into the Cabeus crater near the Moon's south pole.

"We are ecstatic," said Anthony Colaprete, project scientist and principal investigator for the £49 million space mission.

"Indeed, yes, we found water. And we didn't find just a little bit, we found a significant amount."

He said in a "eureka moment" analysis of the plume of debris sprayed up by a 30 ft crater showed the equivalent of "a dozen two-gallon buckets" of water was thrown up by the impact.

"This is a great day for science and exploration," said Doug Cooke, associate administrator of LCROSS. "The remarkable results have gone beyond our expectations. It is incredibly exciting."

The identification of water-ice in the impact plume is important for purely scientific reasons, but also because a supply of water on the Moon would be a vital resource for future human exploration.

The findings, which completely contradict previous beliefs that the Moon was a dry arid place, justify the controversial mission.

It also reignites mankind's dreams of colonising Earth's only satellite.

"We're unlocking the mysteries of our nearest neighbour and, by extension, the Solar System," said Michael Wargo, chief lunar scientist at Nasa's headquarters in Washington DC.

The mission took place on 9th October and was watched by millions across the globe live on the internet.

One rocket slammed into the Cabeus crater, near the lunar southern pole, at around 5,600 miles (9,000 kilometres) per hour.

The impact sent a plume of material billowing up from the bottom of the crater, which has not seen sunlight for billions of years.

The rocket was followed four minutes later by a spacecraft equipped with cameras to record the impact. At the time the crash seemed to be disappointing as the "plume of debris" was not visible to Earth based satellites.

However analysis of the huge amount of data the spacecraft collected and from satellite's spectrometers provided definitive evidence about the presence of water.

A spectrometer examines light reflected from a substance and is able to identify their composition.

Over the last decade, scientists have found some hints of underground ice on the moon's poles, mainly in the form of compounds of hydrogen but this is the best evidence yet.

The discovery is expected to have major implications for the future of lunar exploration, and a ready supply of water could help set up lunar bases or launch missions to Mars.

Mr Colaprete said that it should be possible to purify the water for drinking even though it appeared to mixed with poisonous methanol.

Only 12 men, all Americans, have ever walked on the Moon, and the last to set foot there were in 1972, at the end of the Apollo missions.

But Nasa's ambitious plans to put US astronauts back on the moon by 2020 to establish manned lunar bases for further exploration to Mars under the Constellation project are increasingly in doubt.

Nasa's budget is currently too small to pay for Constellation's Orion capsule, a more advanced and spacious version of the Apollo lunar module, as well as the Ares I and Ares V launchers needed to put the craft in orbit.

A key review panel appointed by President Barack Obama said existing budgets are not large enough to fund a return mission before 2020.

As well as a possible site for a base, the permanently shadowed regions could hold a key to the history and evolution of the solar system, much as an ice core sample taken on Earth reveals ancient data. In addition, water, and other compounds represent potential resources that could sustain future lunar exploration.

Apple outflanks Psystar in crushing legal victory



Apple has finally managed to outflank Psystar after fighting a bloody and protracted legal battle against the infamous Mac clone manufacturer.

Victory came in the form of a ruling by US (Northern California) District Judge William Alsup, who determined that Psystar had infringed Apple's "exclusive right" to create derivative works of Mac OS X by replacing original files with unauthorized software.

alt

According to Alsup, Psystar executed three primary unlawful modifications:

* Replacing the Mac OS X bootloader with an alternative to run unauthorized copies of Mac OS X to run on Psystar's computers.
* Disabling and removing Apple kernel extension files.
* Adding non-Apple kernel extensions.


"Psystar contends that this did not amount to creating a derivative work, because Apple's source code, object code, or kernel extensions were not modified. This argument is unavailing. Psystar admittedly replaced entire files within the software while copying other portions," opined Alsup. 



Apple OS X

"This resulted in a substantial variation from the underlying copyrighted work. In fact, if the bootloader and kernel extensions added by Psystar were removed, then the operating system would not work on Psystar's computers. The inclusion of the copyrighted Mac OS X with the above-described additions and modifications makes Psystar's product an infringing, derivative work."

Unsurprisingly, Alsup's ruling against Psystar was termed a "total massacre" by Internet legal site Groklaw.

"Psystar just got what's coming to them in the California case. It's a total massacre. Psystar's first-sale defense went down in flames. Apple's motion for summary judgment on copyright infringement and DMCA violation is granted. Apple prevailed also on its motion to seal, [while] Psystar's motion for summary judgment on trademark infringement and trade dress is denied.

"So that means damages ahead for Psystar on the copyright issues just decided on summary judgment, at a minimum. In short, Psystar is toast, [their] only hope now is [the] Florida [legal system] and frankly I wouldn't bet the house on that one. The court's message is clear: EULAs mean what they say; if you don't want to abide by its license, leave Apple's stuff alone."

Record Highs Far Outpace Record Lows Across U.S.


The ratio of record daily highs to lows from 1950-2009 at 1,800 U.S. weather stations. Courtesy of NCAR

Spurred by a warming climate, daily record high temperatures occurred twice as often as record lows over the last decade across the continental United States, new research shows. The ratio of record highs to lows is likely to increase dramatically in coming decades if emissions of greenhouse gases continue to climb.

Results of the research, by authors at the National Center for Atmospheric Research (NCAR) in Boulder, CO, Climate Central, The Weather Channel, and the National Oceanic and Atmospheric Administration (NOAA), have been accepted for publication in the American Geophysical Union journal Geophysical Research Letters.

"Climate change is making itself felt in terms of day-to-day weather in the United States," says NCAR scientist Gerald Meehl, the lead author. "The ways these records are being broken show how our climate is already shifting."

The research was funded by the National Science Foundation (NSF), NCAR's sponsor, the U.S. Department of Energy, and Climate Central.

"This intriguing study provides new evidence of climate change," says Steve Nelson, NSF program director for NCAR. "And it's change that's affecting our daily lives."

If temperatures were not warming, the number of record daily highs and lows being set each year would be approximately even. Instead, for the period from January 1, 2000, to September 30, 2009, the continental United States set 291,237 record highs and 142,420 record lows, as the country experienced unusually mild winter weather and intense summer heat waves. A record daily high means that temperatures were warmer on a given day than on that same date throughout a weather station's history.

The authors used a quality control process to ensure the reliability of data from thousands of weather stations across the country, while looking at data over the past six decades to capture longer-term trends. This decade's warming was more pronounced in the western United States, where the ratio was more than two to one, than in the eastern United States, where the ratio was about one-and-a-half to one. The study also found that the two-to-one ratio across the country as a whole could be attributed more to a comparatively small number of record lows than to a large number of record highs.

This indicates that much of the nation's warming is occurring at night, when temperatures are dipping less often to record lows. This finding is consistent with years of climate model research showing that higher overnight lows should be expected with climate change.

In addition to surveying actual temperatures in recent decades, Meehl and his co-authors turned to a sophisticated computer model of global climate to determine how record high and low temperatures are likely to change during the course of this century. The modeling results indicate that, if nations continue to increase their emissions of greenhouse gases in a "business as usual" scenario, the U.S. ratio of daily record high to record low temperatures would increase to about 20-to-1 by mid-century and 50-to-1 by 2100. The mid-century ratio could be much higher if emissions rose at an even greater pace, or it could be about 8-to-1 if emissions were reduced significantly, the model showed.

The authors caution that such predictions are, by their nature, inexact. Climate models are not designed to capture record daily highs and lows with precision, and it remains impossible to know future human actions that will determine the level of future greenhouse gas emissions.

The model used for the study, the NCAR-based Community Climate System Model, correctly captured the trend toward warmer average temperatures and the greater warming in the West, but overstated the ratio of record highs to record lows in recent years. However, the model results are important because they show that, in all likely scenarios of future greenhouse gas emissions, record daily highs should increasingly outpace record lows over time.

"If the climate weren't changing, you would expect the number of temperature records to diminish significantly over time," says Claudia Tebaldi, a statistician with Climate Central who is one of the paper's co-authors. "As you measure the high and low daily temperatures each year, it normally becomes more difficult to break a record after a number of years. But, as the average temperatures continue to rise this century, we will keep setting more record highs."

The study team focused on weather stations that have been operating since 1950. They found that the ratio of record daily high to record daily low temperatures slightly exceeded one to one in the 1950s, dipped below that level in the 1960s and 1970s, and has risen since the 1980s. The results reflect changes in U.S. average temperatures, which rose in the 1950s, stabilized in the 1960s, and then began a warming trend in the late 1970s.

Even in the first nine months of this year, when the United States cooled somewhat after a string of unusually warm years, the ratio of record daily high to record daily low temperatures was more than three to two. Despite the increasing number of record highs, there will still be occasional periods of record cold, Meehl notes.

"One of the messages of this study is, you still get cold days," Meehl says. "Winter still comes. Even in a much warmer climate, we're setting record low minimum temperatures on a few days each year. But, the odds are shifting, so there's a much better chance of daily record highs instead of lows."

The study team analyzed several million daily high and low temperature readings taken over the span of six decades at about 1,800 weather stations across the country, thereby ensuring ample data for statistically significant results. The readings, collected at the National Oceanic and Atmospheric Administration's National Climatic Data Center, undergo a quality control process at the data center that looks for such potential problems as missing data, as well as inconsistent readings caused by changes in thermometers, station locations or other factors.

Meehl and his colleagues then used temperature simulations from the Community Climate System Model to compute daily record highs and lows under current and future atmospheric concentrations of greenhouse gases.

To Play With Giants, App Devs Risk Getting Squashed


Hot-selling mobile apps have earned some independent programmers hundreds of thousands of dollars. But one of the greatest risks of developing apps for a platform controlled by a large corporation, such as Google or Apple, is that you can easily get crushed.

Take for example Mike Jacobs, a developer of software startup Hello, Chair. For nine months, his team of three has been working on an iPhone app called Appsaurus, which makes App Store recommendations based on the apps you already own. So it was very bad news for Hello, Chair when Apple in September introduced a free App Store recommendation tool called App Store Genius.

“That’s one of the scariest things: If Apple moves an inch, they crush a bunch of little developers,” Jacobs said in a phone interview.

With giants dominating Silicon Valley, start-ups and independent programmers are fitting in between the cracks by developing apps for corporations’ mobile platforms. Apple’s App Store, which launched July 2008, is the largest to date with 100,000 apps and counting. Google’s Android platform is second largest, serving roughly 14,000 apps. In the case of the App Store, a lucky bunch have struck it rich with soaring sales, while others have suffered at the mercy of the giant they’re developing for.

More often, Apple is scrutinized for its questionable approval policy. The company has rejected some developers’ apps for unclear reasons, which often puts them in financial hurt (in severe cases, a six-digit loss).

But stories like Hello, Chair’s — where the corporation inadvertently competes with its developers — are a bit rare. Jacobs said his company was striving to provide something the iPhone was missing in hopes to make the platform even better. However, Apple, too, is thinking of ways to improve its products — and with a considerably larger team of in-house programmers and billions of dollars in resources, the Cupertino, California company beat a small start-up to the idea of an App Store recommendation tool.

Hello, Chair submitted Appsaurus to Apple this week and nervously awaits Apple’s approval. The team is hoping it does not face the same outcome as Podcaster, an app Apple rejected in September 2008. The Podcaster app enabled the iPhone to download podcasts and listen to them on the fly. Apple rejected Podcaster, saying it “duplicates the functionality” of the iPod. However, the iPhone didn’t have this feature when Podcaster was submitted. Only after rejecting Podcaster did Apple introduce a podcast downloader through its iTunes app.

Alex Sokirynsky, who developed Podcaster, said he had spent four months learning the iPhone’s programming language, and he was “heartbroken” by Apple’s rejection of Podcaster.

“Apple has a very tight hold on everyone in the App Store,” Sokirynsky told Wired.com. “They could pull any app for any reason, and the developer has no say. This could ruin a new company.”

This Goliath-stomps-on-David scenario isn’t unique to Apple, either. Etienne Baratte, a software engineer, was developing an app for the Google Android platform called Jamdroid, which would provide real-time traffic information anywhere on the globe. Baratte entered Jamdroid in Google’s Android Developer Challenge, a contest inviting developers to submit app prototypes for a chance to win awards. Jamdroid received an honorable score in the competition — but Google in August 2009 announced it was working on almost the exact same traffic-analysis tool.

Baratte was dismayed: He’d been working on Jamdroid since November 2007 with a few partners. He killed his project when Google rolled out its traffic service in August.

“There’s no competition possible at all,” Baratte said in a phone interview. “I can’t say they stole my idea. They’re in their right to implement such a service, and in fact, in a way I am quite happy that they did so…. But I spent all my free time on this.”

Hello, Chair hasn’t given up on Appsaurus, however. When Apple introduced App Store Genius, Jacobs and his team proceeded to add more features to Appsaurus to make it better than Apple’s recommendation system. When making recommendations, App Store Genius only takes into account the apps currently installed on a user’s iPhone. Appsaurus, Jacobs said, will use an interactive algorithm that allows users to rate and modify suggestions in real-time. The app will also make app recommendations based on other apps people have purchased, similar to Amazon’s “Customers Who Bought This Item Also Bought” feature.

Obama under fire on trade as Asia-Pacific leaders meet


US President Barack Obama, left, shakes hands with Singapore's Prime Minister Lee Hsien Loong before the gala dinner for APEC leaders in Singapore. Photo: AP

US President Barack Obama has come under fire from Asia-Pacific leaders for backsliding on free trade at a regional summit devoted to driving the world economy out of crisis.

"President Obama is facing severe political constraints that run counter to free trade," Mexican President Felipe Calderon said, complaining about US foot-dragging on full implementation of the NAFTA pact for North America.

"The cruel paradox is that within a global economy, what really kills companies is inefficiency and lack of competition. Therefore protectionism is killing North American companies," he said in a speech in Singapore on Saturday.

"So I think this has to do with the fact that the US government is under strong political pressure that really is not being counteracted from the political perspective" of the Obama administration.

The US Congress has turned even more sour on free trade after the worst economic crisis since World War II.

One landmark pact with South Korea is languishing and critics say the White House has done little to revive it.

The US economy is picking up but unemployment has breached 10 per cent and economic leaders, including the heads of the International Monetary Fund and World Bank, warned in Singapore that protectionism could choke off recovery.

Russian President Dmitry Medvedev said controversial tariffs enacted by his government to shore up ailing industries were temporary and urged his regional colleagues to "do anything we can to refrain from protectionism in any sphere".

The warnings came as a two-day summit of the Asia-Pacific Economic Co-operation (APEC) forum began on Saturday.

Obama arrived later in Singapore to join the 20 other leaders, after a visit to Tokyo.

In a speech in the Japanese capital, Obama reaffirmed a US commitment to finally concluding the World Trade Organisation's Doha round of talks - a long-running bid to tear down barriers to global commerce.

And he said the United States was interested in an obscure trade pact that leaders say could become the nucleus for a massive trans-Pacific free-trade zone covering 2.6 billion people.

"The United States will also be engaging with the Trans-Pacific Partnership (TPP) countries with the goal of shaping a regional agreement that will have broad-based membership and the high standards worthy of a 21st century trade agreement," he said.

The TPP now involves Brunei, Chile, New Zealand and Singapore.

Australia, Peru and Vietnam have expressed interest in joining, and Obama's remarks were the clearest so far about Washington's plans.

"The US announcement is a significant statement of its intent to the Asia-Pacific region," Australian Trade Minister Simon Crean said.

"Importantly, it provides the critical mass essential for this initiative to go forward."

Obama meanwhile called for "balanced and sustained" growth around the world in the post-crisis phase, pressing Asian exporters including China to wean themselves off US consumers and build up their own demand.

His comments underlined a central theme of the APEC summit - that the world economy must be rebalanced so that voracious US consumerism is no longer the sole cylinder firing global growth.

Officials said the realignment was a main item of summit discussion prior to an evening dinner, when the leaders continued an APEC tradition by donning specially designed shirts reflecting the host nation's culture.

AFP

China bank regulator: US dollar's decline adding risk


Liu Mingkang, chairman of the China Banking Regulatory Commission

(AFP) – BEIJING — China's chief banking regulator warned Sunday that persistently low US interest rates and a declining dollar were seriously affecting asset prices and threatening the global economic recovery.

China Banking Regulatory Commission Chairman Liu Mingkang told a finance forum in Beijing that Washington's promise to keep interest rates low for an extended period was encouraging a dollar "carry trade" and fuelling massive speculation.

He was referring to investors who have been taking advantage of low US interest rates to borrow cheap credit there to invest in higher-yielding assets elsewhere.

These conditions "are seriously impacting global asset prices and encouraging speculation in stock and property markets," Liu said.

Liu warned the declining US dollar was threatening the global economic recovery, especially in emerging economies.

He spoke at the Beijing International Finance Forum ahead of US President Barack Obama's first visit to China, which was scheduled to start late Sunday.

-- Dow Jones Newswires contributed to this report --

Broadcast pioneer NBC prepares for cable takeover

By DAVID BAUDER (AP)



FILE - In this Oct. 11, 1976 file photo, NBC's "Today" show host Tom Brokaw and newswoman Jane Pauley share a moment prior to Pauley's first appearance on the network morning news program. Eight decades after pioneering the concept of broadcasting, NBC is on the verge of a startling move that illustrates broadcast television's decline. (AP Photo/File)

NEW YORK — Eight decades after pioneering the concept of broadcasting, NBC is on the verge of a startling move that illustrates broadcast television's decline.

Cable TV operator Comcast Corp. is expected to buy a controlling stake in NBC Universal, perhaps as early as next week, bringing the network of Johnny Carson, Jerry Seinfeld, Bob Hope, Milton Berle and Tom Brokaw under the corporate control of the company that owns the Golf Channel and E! Entertainment Television.

"This is highly symbolic," said Tim Brooks, who had worked at NBC for 20 years and now writes books on television history.

Starting Sunday, Vivendi SA has an option to sell its 20 percent stake in NBC Universal. Majority owner General Electric Co. is expected to buy it and then sell a 51 percent stake of the entire NBC Universal unit to Comcast, which serves about a quarter of the nation's subscription TV households.

Broadcast people, the folks who remember when television was ABC, CBS, NBC and little else, used to look down upon cable.

The idea of broadcast TV was implied in the name; the networks tried to reach the broadest possible audience. For cable it's important to do something specific and do it well, and the audience doesn't need to be as large.

NBC Universal Chief Executive Jeff Zucker recognizes this. Cable properties such as USA, SyFy, CNBC and The Weather Channel mean more to NBC Universal's bottom line than staggering NBC, fourth place in the ratings.

And those cable properties — more than the flagship "Peacock" network — were the draw for Comcast. By owning more content, Comcast further hedges its bets as mainly a distributor of shows in case viewers ditch their cable TV subscriptions and migrate to the Internet, mobile devices or a platform that has yet to emerge. The company could charge for the shows or sell ads wherever the viewers are.

In a sense, NBC would become a pioneer again, as it seeks to stay relevant amid intensifying audience fragmentation.

NBC was established as the nation's first radio network in 1926. Its parent company, the Radio Corporation of America, made radios and realized the best way to get people to buy the product was to make sure there were interesting things to listen to.

"Without NBC, there wouldn't be broadcasting as we know it," said Walter J. Podrazik, a consulting curator at the Museum of Broadcast Communications.

NBC was the leading radio network, so powerful in those days it had two networks: NBC-Red and NBC-Blue. It was forced by the Federal Communications Commission in the early 1940s to divest itself of one network. NBC-Blue eventually became ABC. In fact, all three original broadcast networks can be traced back to NBC. One of its original owners, Westinghouse Electric Co., bought CBS in 1995.

Some of NBC's radio profits were funneled into researching the new television technology. NBC began television broadcasts in 1939 by covering the opening of the New York World's Fair.

RCA's chief David Sarnoff took to the airwaves to introduce that broadcast, and his description of the moment — "the birth of a new art bound to affect all society" — was prescient and maybe even understated. The Nielsen Co. reported that just last year, the average American watched four hours and 49 minutes of television each day.

"He was as much a cheerleader as he was an investor," Podrazik said, "and he was right."

In 1947 came the first NBC program that's still around today — Sunday morning's "Meet the Press." But 1948's "Texaco Star Theater" with Milton Berle was television's first big hit. Many people bought their first TVs, or crowded around the few ones available, to see a comic who'd mine for laughs each week by wearing a dress.

Television's early years had NBC and CBS fighting for dominance, with CBS more often than not gaining the upper hand. NBC settled for innovation, and the work of executive Sylvester "Pat" Weaver is still apparent today. He introduced the concept of multiple ads appearing on shows, instead of programs that had single sponsors, according to the Museum of Broadcast Communications.

Weaver expanded television's day by introducing the "Today" and "Tonight" shows, which became huge profit centers for the network.

"Tonight" was particularly influential, with Steve Allen, Jack Paar and, for more than a quarter-century, Carson. His monologues were the bedtime stories for millions, and he introduced hundreds of talented artists to the public. "Saturday Night Live" is a new generation's comic touchstone.

NBC News expanded in the 1960s, and the evening news report with David Brinkley and Chet Huntley made "Good night, David" and "Good night, Chet" simple catch phrases. News is a strong suit for NBC today, with Brokaw retiring at the top and Brian Williams continuing the legacy. The "Today" show has been No. 1 in the ratings for 726 consecutive weeks.

There's been no such consistency in prime time through the years, however.

NBC slumped in the late 1970s and early 1980s, when the "Supertrain" series became a shorthand for a comically inept idea. Spinoff ABC surpassed NBC in ratings. One man changed all that: Bill Cosby's sitcom dominated television in the mid-1980s, as millions of Americans checked in each week on the Huxtable family.

In the 1990s, NBC's promotion team dubbed Thursdays as a "must-see" night of television. The slogan stuck because it was true. The network's run of memorable series including "Cheers," "Seinfeld," "ER," "Frasier," "Friends" and "The West Wing" represented a golden age. NBC was not simply the most popular network. It was the best. That seems more distant each year, and not just in time.

NBC's decline has been slow, steady and sad. Their "must-see" series all ran their course, replaced by nothing comparable. Each of their rivals minted influential, highly popular reality series — Fox's "American Idol," ABC's "Who Wants to Be a Millionaire" and CBS' "Survivor" — yet the best NBC could do were the moderately successful "The Apprentice" and gross-out show "Fear Factor."

Worse yet is Hollywood's impression that NBC now is more interested in saving money than in producing memorable television.

Famed producer John Wells said as much in criticizing the network for canceling his expensive drama "Southland" this fall before the season's first episode aired. Jay Leno's move to prime-time, replacing more expensive scripted show at the 10 p.m. slot, reduced NBC's audience and influence even more.

NBC is turning, some of its fans fear, into something comparable to a cable network in ambition and reach.

Yet Comcast may give the network hope as audiences turn to video on the Internet and mobile phones. NBC is a founding partner in Hulu, an ad-supported site that lets viewers watch shows for free. NBC's combination with Comcast could let the network take advantage of the cable operator's efforts to reach additional platforms.

The fact that Zucker would likely stay at the helm, reporting to Comcast executives, suggests that the cable operator won't be making major changes overnight.

A Comcast takeover is largely symbolic now, though practical reality ultimately may overshadow that as NBC and other broadcasters face declining audiences.

"The question," Brooks said, "is what will they do with it?"